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Primary sales are visible. Secondary sales are the problem.

A principal knows exactly what it shipped to its distributors. Downstream events (retail throughput, distributor inventory, and actual trade scheme costs) are typically reconstructed from disconnected spreadsheets weeks later.

What we build

Closing the visibility gap.

01

Multi-tenant distributor platform

Every distributor on one system with their own data isolated at the row, so the principal sees consolidated secondary sales without anyone seeing a competitor’s book.

02

Van sales and order capture

Offline-first mobile ordering, invoicing and cash collection at the retail counter, syncing to the distributor’s stock and the principal’s reporting.

03

Schemes and claims

Trade schemes modeled comprehensively (slabs, combinations, free goods, and period conditions) with claims computed automatically and settled against verified evidence.

04

Stock across tiers

Principal, distributor and van stock in one view, so a stock-out at retail is visible while it can still be fixed.

AI in distribution

Two capabilities that matter.

◈ DST.AI.01Coverage

Outlet ordering patterns

Flags outlets whose ordering has dropped relative to their own history, which is a churn signal weeks before it appears in a territory total.

OUTLET HISTORY → DEVIATION → FIELD ALERT

◈ DST.AI.02Planning

Distributor-level demand

Forecasts per distributor and SKU so primary dispatch is planned against expected pull rather than last month repeated.

SECONDARY → FORECAST → PRIMARY PLAN

Bring us the process that is currently held together by people.

A 45-minute call. Bring the workaround that annoys you most and we will tell you, honestly, whether it is an ERP problem, an integration problem, or something you should not spend money on at all.

See ERP modules